Optimal Image and Video File Sizes and Dimensions for the Social Planner
While creating social media posts and marketing campaigns, it is important to understand the image and video formats and sizes to ensure you are maximizing your use of . Here are some details on the optimal sizes for sharing images on social media.
NOTE: Multimedia format is defined as posting image(s) and video(s) together in a single post.
Here are the best sizes for sharing images on social media:
VIDEOS
Section titled “VIDEOS”Format
Maximum File Size
Duration
Aspect Ratio
No. of Video
MultiMedia
Facebook Pages
MP4 MOV
1 GB
1 sec - 20 mins
Between 16:9 and 9:16
1 Video
Not Allowed
Business Profile
MP4 MOV
100 MB
3 sec - 60 sec
Between 4:5 and 16:9
10 Video(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages
MP4 MOV
200 MB
3 sec - 30 mins
Between 1:2.4 and 2.4:1
1 Video
Not Allowed
Tiktok
MP4
50 MB
3sec - 60 sec
540 pixel resolution
1 Video
Not Allowed
GBP
-
-
-
-
-
Not Allowed
MOV
MP4
WEBP
1 GB
4 sec - 5 minutes
9:16 (full-bleed videos), 1:2, 2:3, 3:4, 4:5, or 1:1
Video Encoding: H.264 or H.265
1 Video
Not Allowed
IMAGES
Section titled “IMAGES”Platform
Format
Maximum File Size
Aspect Ratio
No. of Images
MultiMedia
Facebook Pages
PNG JPG GIF
10MB
Recommended - need to keep the Width*Height - 1280 x1080
Minimum
600 x 315 pixels
Unlimited Image(s) - Recommend to post 10 Image(s) or less
Not Allowed
Business Profile
PNG JPG
8MB
Square, or between 1.91:1 and 4:5
Landscape: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Square: 1080 x 1080 pixels
10 Image(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages
PNG JPG GIF
8MB
Maximum
6012 pixels x 6012 pixels
9 Image(s)
Not Allowed
Tiktok
-
-
-
-
GBP
PNG JPG
10MB
Must be greater than Width*Height - 250*250
1 Image
Not Allowed
PNG JPG
10MB
-
1 Image
Not Allowed
Community
JPG, PNG, SVG, GIF
10 MB
-
10 including videos
Yes
1. Instagram Story
- Image Format-JPEG
- Image size-8MB
- Count-10 image(s) or video(s)
- Video Format-MOV/MP4
- Video Size-100MB
- Video Duration- min 3sec max 30 sec
- Video width-1920 px
2. Instagram Reels
- Video Format-MOV/MP4
- Video Size-1GB
- Video Duration- min 3 sec max 15 Minutes
- Video width-1920 px
- Video Thumbnail format- all
- Video Thumbnail size-8MB
3. Facebook Reels
- Video Format-MOV/MP4/webM
- Video Size-1GB
- Video Duration- min 3 sec max 90 sec
- Video width-1080 * 1920 pixels (recommended)
Minimum is 540 x 960 pixels - Video Thumbnail format- Thumbnail support is not available for Facebook Reels
- Aspect Ratio - 9:16
4. Facebook Story: For Facebook Stories, users can add a single image or video with these requirements:
- Image Format: JPEG, PNG, or GIF format
- Image Size: Maximum 4 MB
- Video Format: Supports all formats
- Video Size: 1 GB
- Video Duration: Minimum 3 sec | Maximum 90 sec
- Video width: Minimum Resolution of 540 x 960 px.
Facebook Stories do not support thumbnails or OG Meta Tags.
Note:
Various sizes and types of images work for different things. Two ‘go-to’ sizes are:
- Horizontal (landscape): 1,024 pixel X 512 pixel
- Vertical (portrait): 800 pixel x 1,200 pixel
Content-Length
Section titled “Content-Length ”Content Length
500 character and title 100 character
Facebook Pages
62000 character
Business Profile
Reel
Story
2200 character
2200 character
0 character
Linkedin Profile and Pages
3000 character
Tiktok Personal
Tiktok Business
150 character
2200 character
GBP
1500 character
Current Rate Limits based on platforms per active user:
- Google - 300/min
- Facebook - 200/hr
- Instagram - 200/hr
- TikTok - 15/day
- LinkedIn - 150/day
- Pinterest - 100 pins/min
OG Meta Tag is available on all platforms except Instagram, Tiktok, and Youtube.
Note:
Effective December 4, 2024, our integration with X (formerly Twitter) has been discontinued. Consequently, it is no longer possible to create, schedule, or directly post to X using the Social Planner.
Question: What is the optimal video format and maximum file size for Facebook Pages and Groups? **Answer:
- Format: MP4, MOV
- Maximum File Size: 1 GB
Question: What are the image size recommendations for Instagram Business Profiles?
**Answer:
- Format: PNG, JPG
- Maximum File Size: 8 MB
- Recommended Sizes:
- Landscape: 1080 x 566 pixels
- Portrait: 1080 x 1350 pixels
- Square: 1080 x 1080 pixels
Question: What are the requirements for video uploads on TikTok? **Answer:
- Format: MP4
- Maximum File Size: 50 MB
- Video Duration: 3 sec - 60 sec
- Resolution: 540 pixels
Question: What is the content length limit for a Facebook Page post? **Answer:
- Character Limit: 62,000 characters
Question: What are the specifications for video uploads on Instagram Reels?
**Answer:
- Format: MOV, MP4
- Maximum File Size: 1 GB
- Video Duration: Minimum 3 sec - Maximum 15 minutes
- Video Width: 1920 px
- Video Thumbnail Format: All formats
- Video Thumbnail Size: 8 MB
Question: Can I post multiple images or videos in a single post (multimedia)? **Answer:
- Instagram Carousels and Community posts support multimedia (images + videos).
- Most other platforms, such as Facebook, LinkedIn, TikTok, GBP, and Pinterest, do not support multimedia posts.
Question: What is “Multimedia format,” and where can I actually use it?
Answer: Multimedia format refers to a single post that contains both images and videos (e.g., 2 photos and 1 video). Currently, this is only supported for Instagram Carousels and Community posts. If you try to post a mix of images and videos to Facebook or LinkedIn, the post will likely fail or only post one media type.
Question: What are the video requirements for a LinkedIn post?
Answer: LinkedIn supports MP4 and MOV formats with a maximum file size of 200 MB. The duration must be between 3 seconds and 30 minutes, with an aspect ratio between 1:2.4 and 2.4:1.