How Does "Stop On Response" Work In A Campaign

Important Note: “Campaigns” in Automation is a deprecated feature and has been replaced by Workflows. “Stop on Response” has been moved to Workflow Settings in Workflows.

“Stop On Response” is a feature that stops the campaign from continuing to move through the automation sequence once the lead replies. This is useful, especially for campaigns that you only want to send when the lead is in a certain pipeline.

For example, you wouldn’t want to keep sending a lead communication to nurture them into booking an appointment if they responded and said, “Yes, I’d like to book an appointment”. 

Step 1: Enabling Stop on Response

• Navigate to Campaigns.
• Click on the campaign you want to enable the feature for.
• Within the campaign, drop down the Campaign Configuration menu at the top.
• Toggle on the Stop on Response.
• Save the updated settings to confirm your changes. 

FAQ:

1. What does “Stop on Response” do?

• The “Stop on Response” feature automatically halts any further messages in a campaign once the lead responds. This prevents unnecessary follow-ups when the lead has already engaged, such as agreeing to book an appointment.

1. How does this feature benefit my campaign strategy?

• Stopping further communications after a response ensures that leads aren’t overwhelmed with irrelevant messages. This keeps your interactions timely and relevant, improving the overall customer experience.

1. Can I still access this feature if I’m using Workflows instead of Campaigns?

• Yes, the feature is available in Workflows and can be configured in the Workflow Settings. Be sure to check your Workflow configuration to enable “Stop on Response” where needed.